When does spend data stabilize?

analytics

#1

We are primarily running mobile app install ads? We run a job to pull spend data by date 24 hours after a given date and we’ve noticed that 3 or 4 days later, some campaigns have a greater reported spend amount in the Twitter UI than they did when we pulled the spend data from the API.

Can anyone give me a good answer on what may be going on?


#2

Hi @samuarno

I think you didn’t work too much in the past with Twitter Ads…

https://dev.twitter.com/ads/analytics

Billed versus Estimates
The BILLING metrics group provides a real-time view into the estimated cost of a campaign. After three days, the official billed result will be available through the BILLING metric group’s billed_charge_local_micro and billed_engagements.

All billing stats are generally final within 3 days of the event (~99%), however we do process some spam filtering for up to 14 days from the date of the event.

Please note that spend metrics are not available for dates before 2013-10-10.

Regards,


#3

Thanks @hector_borras that was indeed the answer I was looking for. Appreciate the quick response