What is the benefit of twitter Ads while we can do everything from Twitter Ads UI?

lucky8139 · 2015-05-15T11:54:35.726Z

I am new to Twitter Ads but i am not able to find out that what is the advantages of using Twitter Ads API while we can do more with Twitter Ads UI.

MOZK4 · 2015-05-15T12:45:31.863Z

It’s so that it can be integrated with systems/apps outside of Twitter. e.g. we use it to integrate our lead generation system to automate advertising.