What is "Connect account" with the @Anywhere Tweet Box?


I am embedding a Tweet Box on our webcast site so that viewers of a live event can post comments as tweets while they watch. I’ve created an “Application”, put the API key in the anywhere.js call, put the Tweetbox code on the page (including the custom per-event hash tag pre-entered in the text box) but even though I’m logged in to twitter, I get a request to “Connect [application name] with your @username …” in the popup. What exactly is this “connection” for? Can it be avoided - because I think it would put most people off using the facility - especially if they were not likely to visit the site often?


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