What are twitter cards?

[Jayathecutie]

I am was trying to calculate the engagement count for tweets. To calculate engagement count we also need card_count. What does cards mean actually in twitter terminology and how should I calculate that card count ?

[andypiper]

Cards are the visual elements that display inside of Tweets. Broadly, there are two types of cards:

1. Dev cards that are configured using markup inside web pages, and scraped by Twitterbot. These show up when a link to a page that contains the markup is shared in a Tweet.

2. Ads cards that are configured via ads.twitter.com and that show up in promoted Tweets.

There is no card_count property shared in the standard API. I am not clear what this value would be for. The Engagements data is available in the Engagements API, and does not refer to cards.

[Jayathecutie]

Thanks for the reply. Can you please elaborate in detail … How can they display inside of tweets ?? Even know i didn’t get clear picture of twitter cards still confusion is there.

[andypiper]

There’s an example Tweet with card image in the documentation. The element at the bottom of the Tweet with the image of the mountain is the card.