website_cta (Call to Action) field deprecated in ads API?

[slinkp23]

https://dev.twitter.com/ads/reference/post/accounts/%3Aaccount_id/cards/website#api-param-website_cta it says DEPRECATED. But this field still appears in the twitter ads UI.
Questions:

Is there a replacement for this functionality?

Is it being removed from the UI as well?

Is there a timeline for final removal from the API?

If I’m still using it when it gets removed, will I get a 400 or what?

Thanks,

Paul

[jaakkosf]

Hi Paul,

These questions are answered in the announcement post on this:

Removal of CTA from Website Cards

Over the course of the coming weeks, the CTA button will be removed from displayed Website Cards. Based on our data, this change will increase performance of this creative. No action is necessary for the removal of the CTA from any existing cards - we will simply not display the CTA button once this change is at 100%. This change will slowly roll-out beginning the week of February 1, 2016 and is expected to be complete by the end of February 2016. The API calls used to set CTA will begin to ig…

While CTA can still be set in the UI, it will be removed one this change is at 100% this month.

[slinkp23]

Thanks, very clear!

[andypiper]