This is not a question regarding the dev platform. I am just not getting the help I need from Twitter support (they reply back w/generic emails and point me to documentation) and you guys are my only hope.

Problem:
I have a Twitter biz accnt. I setup Conversion tracking for my ads on ads.twitter.com.There I see the status as green = tracking but I am not seeing any site visits (I should be since ads are getting engaged and clicked). I am given a piece of code (Twitter universal website tag code) and I paste it on my web pages right before the closing body tag. On chrome, I installed the Twitter Pixel Helper extension. When I go to my website that tool says:

1 Twitter website tags found on undefined.
Twitter website tag fired successfully

Tag ID: o1epk
pageview standard event found.
Tag location: Not Detected
URL parameters:
p_id: Twitter
p_user_id: 0
txn_id: o1epk
events: %5B%5B%22pageview%22%2Cnull%5D%5D
tw_sale_amount: 0
tw_order_quantity: 0
tpx_cb: twttr.conversion.loadPixels
tw_document_href: https%3A%2F%2Fdaisukicoaching.com%2F

Unknown parameter “tw_document_href”. Twitter will not recognize this param. Check the spelling of the parameter.
The page looks like it has a malformed URL. This may affect your conversion tracking if it doesn’t match your matching rules.

What am I doing wrong here? I would really appreciate your help.

Thank you so much,
Berk

@berk_canc

What’s your Ads account ID?

I am also experiencing this issue.
General tracking is verified, but my conversion events are throwing the "Unknown parameter “tw_document_href” " error message, and are not appearing in my Conversion Tracking dash.
My Ads account ID is 18ce54oa6tu

Can you help?

Hi, Im getting the same error with single-events and Universal tags.
Tried pushing the code to the site and also Google Tag Manager, same results.
My Account ID is oq1zvm

Sorry, I just noticed you replied! Thank you so much! How can I find my account ID?

Never mind, I found it: 18ce54sbqnd. I look forward to hearing back from you.

Has anyone been able to fix the problem on his/her end? I am still struggling with it and I’d appreciate any help.

I’m having the same issue. Any assistance would be great, thank you in advance!

Hi @berk_canc,

I’m not 100% sure yet, but it could be the reason that your ad group is currently not using a Key Conversion (Edit ad groups => Details):

You may need to specify that website tag you created like this:

You may also choose a Key Conversion (optional). This is only possible if you have our online conversion tracking pixel set up on your website

Thanks for the response! I made those changes in my ads group. Does it mean that system will go back and show past results too or will it only work for future clicks? Thanks!

@berk_canc

Does it mean that system will go back and show past results too or will it only work for future clicks?

I don’t think so (assuming it only work for future clicks).

@berk_canc Just wanted to checkin that are you getting metrics after changed the setting?

Thanks for checking. I am still getting the same error and I’m also not seeing any metrics. What can we try next?

@jrsyo Any update, please?

@berk_canc

The error “Unknown parameter “tw_document_href”.” is expected and you can just ignore that part. This shouldn’t affect your metrics. Also for metrics, I’m actually seeing those in your running campaign. Please check it again.

@jrsyo

It’s good to know that I can ignore that error. However, when I go to tools > conversion tracking, I only see 1 event under website events. That has always been there and it’s not changing. Am I missing something?

@berk_canc

Yeah, you’re looking at a wrong place. See below:
Analytics for website conversion tracking

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