Our customers would like to get a report with the number of times a link in their post was clicked. From reading other posts, I understand url_clicks from Ads API will always return null. Is there an alternative field that we can use? After some testing, I noticed that app_clicks from the Ads API almost always returns the same number as url_link_clicks from API v2. For example:
https://ads-api.twitter.com/8/stats/accounts/18ce53unlvh?start_time=2020-12-01&end_time=2020-12-08&entity=ORGANIC_TWEET&metric_groups=ENGAGEMENT,VIDEO&granularity=TOTAL&placement=ALL_ON_TWITTER&entity_ids=1334980964649353216
{
"data_type": "stats",
"time_series_length": 1,
"data": [
{
"id": "1334980964649353216",
"id_data": [
{
"segment": null,
"metrics": {
"video_views_50": null,
"impressions": [
1159
],
"tweets_send": null,
"qualified_impressions": null,
"video_views_75": null,
"follows": null,
"video_3s100pct_views": null,
"app_clicks": [
8
],
"retweets": [
1
],
"video_cta_clicks": null,
"unfollows": null,
"likes": [
5
],
"video_content_starts": null,
"video_views_25": null,
"engagements": [
16
],
"video_views_100": null,
"clicks": [
14
],
"card_engagements": null,
"video_6s_views": null,
"poll_card_vote": null,
"replies": [
1
],
"url_clicks": null,
"video_total_views": null,
"carousel_swipes": null
}
}
]
}
],
"request": {
"params": {
"start_time": "2020-12-01T05:00:00Z",
"segmentation_type": null,
"entity_ids": [
1334980964649353216
],
"end_time": "2020-12-08T05:00:00Z",
"country": null,
"placement": "ALL_ON_TWITTER",
"granularity": "TOTAL",
"entity": "ORGANIC_TWEET",
"platform": null,
"metric_groups": [
"ENGAGEMENT",
"VIDEO"
]
}
}
}
GET https://api.twitter.com/2/tweets/1334980964649353216?tweet.fields=organic_metrics
{
"data": {
"organic_metrics": {
"url_link_clicks": 8,
"reply_count": 1,
"user_profile_clicks": 0,
"impression_count": 1159,
"retweet_count": 1,
"like_count": 5
},
"id": "1334980964649353216",
"text": "Our Rose Deep Hydration Oil-Infused Serum is topping @POPSUGAR’s list as the best serum to treat dry, Winter skin 🌹 Read what their editor is loving about it here: https://t.co/6OdL7sFln2"
}
}
Notice that app_clicks is 8 and url_link_clicks is also 8. This holds up over many examples. I know it’s counter-intuitive based on the naming of that field, but is this something we can rely on?
