Updating how embedded video works for web



Over the past year, we’ve been thinking a lot about consistency, simplicity and how video should look and feel across the web. For syndicated video, we wanted to bring parity to our offering on Twitter.com, displaying Tweet text, author and video clearly to our users.

Today, we have two ways to share a video outside of Twitter.com:

  1. Embedded Tweet widget, that will render a Tweet with a video player inline exactly how it appears on Twitter.com
  2. Embedded video widget, that will render the video player inline with a hover action showing Tweet details with a link back to Twitter. This format can lack context by hiding the Tweet and author, until a user discovers the hover action.

We’ve found users & publishers can achieve most of the same goals using the embedded Tweet option on Web (found under the caret in the Tweet anatomy, or accessed programmatically through oEmbed) as they can the embedded video option. Moving forward, we’ve decided to move existing video embeds to Tweet embeds and simplify sharing to the embedded Tweet option.

All existing video embeds will simply be converted into Tweet embeds which will allow them to receive all the latest changes we make for syndicated Tweets. As a publisher, there’s nothing you need to do on your end, your embedded videos will now include the Tweet text and author. We believe making this change will result in the best experience for our publishers and consumers.

You can expect these changes to appear in the coming weeks.

Re: Updating how embedded video works for web