Universal Tag


#1

Hi,

What tag event types are there for the Twitter Universal Tag?

For example, the single event tag has: Site Visit, Download, Purchase, Sign Up, Custom.
I cannot find anywhere the list of Universal Tag Events. In this tutorial i see the ‘Purchase’ event, but none of the other events.
https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites/advanced-conversion-tracking.html

Thanks,


#2

Hello @nicomilie,

To answer your question, both the single event tags and Universal Website Tags (UWT) share the same set of event types, i.e., Site Visit, Download, Purchase, Sign Up and Custom.

Hope that answers your question!

Thanks!