UNIVERSAL_LOOKALIKE feature

[domen]

Hello!

What does the account feature “UNIVERSAL_LOOKALIKE” represent. On AdsAPI documentation about Account features, this feature is not listed, yet we have noticed that when calling endpoint “GET accounts/:account_id/features”, the response for every account(in our case) has this feature.

We weren’t able to found any post mentioning or explaining what is represents. Does this feature represent multiple features listed in the documentation and if so, which ones, because some features like “CONVERSATION_CARD”, still get returned separately next to “UNIVERSAL_LOOKALIKE” feature.

Many thanks in advance,
Domen

[andypiper]

(moving to the Ads API category)

[juanshishido]

Thanks for the question. This is related to our lookalike expansion offering. Please see this announcement. Thanks!

[domen]

@juanshishido thanks for the replay!

I read the article you provided and now understand what this feature is about, but it still doesn’t completely answer the question asked.

If I request account features through “GET accounts/:account_id/features” endpoint for our test account(id: 18ce54xoaww), I only receive account feature “UNIVERSAL_LOOKALIKE”.

TWURL request:

doment@llama:~$ twurl -H "https://ads-api.twitter.com" -X GET "/5/accounts/18ce54lkcqp/features" |json
{
  "request": {
    "params": {
      "account_id": "18ce54lkcqp"
    }
  },
  "data": [
    "UNIVERSAL_LOOKALIKE"
  ]
}

When only a couple of weeks ago response features for this exact account were:

{
  "data": [
    "ALLOW_SKIPPABLE_VIDEOS_FOR_VIDEO_VIEWS_PREROLL_OBJECTIVE",
    "CPI_CHARGING",
    "INSTALLED_APP_CATEGORY_TARGETING",
    "MOBILE_CONVERSION_TRANSACTION_VALUE",
    "OPTIMIZED_ACTION_BIDDING",
    "UNIVERSAL_LOOKALIKE",
    "VIDEO_APP_DOWNLOAD_CARD"
  ]
}

I know that the account features didn’t change in the meantime, the only thing that has changed is the response.

We are using this endpoint constantly to keep track of features that accounts connected to our platform have, in order to determine which card/media types can be created whit this accounts. So we are having quite a few problems, whit this kind of response not providing features like “VIDEO_APP_DOWNLOAD_CARD”, “CONVERSATION_CARD”, etc.

The request/response I provided was for one of our accounts, but the response whit only “UNIVERSAL_LOOKALIKE” feature is appearing for almost every account connected to our platform.

Now my question is, why has the response changed. Is this a possible bug or is this a planned change?

Best regards,
Domen

[juanshishido]

@domen

I know that the account features didn’t change in the meantime, the only thing that has changed is the response.

Thanks for following up, @domen.

We recently cleaned up unnecessary account features from the GET accounts/:account_id/features endpoint. Please see this announcement for full details.

Thank you!

[domen]

Thanks for the replay!

After reading the announcement provided, things are much clearer now. We will adapt accordingly to changes mentioned in it.

Also it would be really nice, if you would update the AdsAPI documentation about features in order to avoid confusions like this in the future.

Best regards,
Domen