Let me rephrase the situation:
Using the twitter pixel we would like to create specific audiences for retargetting. We know you can create a viewcontent pixel, but we are also wondering that once you have pushed values in the pixel, you can use these to target people that had these specific values. For example on a pageview on a vacancy we push the following values:
Now in Twitter we would like to create audiences with based on the values that we push into the different categories (content_name, content_category, order_id, num_items), so for example can we retarget only people that had this pixel and content_category containing “Banking / Finance”. We are asking this as it is possible to do this using the Facebook pixel and we would like to implement it for Twitter also.
I hope I explained myself clearly and you’re able to understand, but if you can’t, please don’t hesitate to contact me! Thanks in advance.
