Twitter Metrics - Media View Rate and Metric/Order Qty/Sales Amount


#1

What is the calculation for Media View Rate? Also, what is the difference between site visits “metric”, site visit “order quantity” and site visit “sales amount”?

Thanks!


#2

@amobeedev

The Media View Rate = media_views / impressions

Site Visit Order Quantity = The number of items purchased (based on the conversion_objective)
Site Visit Sales Amount = The dollar value of the items

Hope that helps!