Twitter Ads Placement


#1

I need to enquire about twitter ads placement for below.

  1. ALL_ON_TWITTER
  2. PUBLISHER_NETWORK
  3. TWITTER_PROFILE
  4. TWITTER_SEARCH
  5. TWITTER_TIMELINE

https://developer.twitter.com/en/docs/ads/campaign-management/overview/placements

1] First of all, how does a promoted tweed ads campaign work for all above 5 placement?
– For example, I will naturally think that for TWITTER_SEARCH, we going to have a promoted tweet suddenly popping out for the user when it use the twitter search functionality

2] Does ALL_ON_TWITTER covers for 3), 4), and 5) also?

3] Above 1],2] covers for campaign creation. On the other hand, how about stats? Does getting stats for ALL_ON_TWITTER placement covers for all items in 3), 4) and 5) too?


#2

Hi @fahad1k,

You are correct in saying a promoted tweet (depending on objective type) would show up in between tweets when searching for something like “running”. All other ad placements will work in a similar way, a promoted tweet will show up in between tweets on x (timeline, users profile, search etc). All on twitter will serve promoted tweets where our algorithms determine is best on Twitter owned and operated. Publisher network serves on various websites and apps that are within our publisher network for app install campaigns (as an example).

Yes

Yes, stats for ALL_ON_TWITTER will pull 3,4, and 5.