Tweet is not appropriate for objective WEBSITE_CLICKS

[TheoMMR]

Hello,

A client is trying to create a campaign but he’s encountering the following error

Input

{
    "url": "https:\/\/ads-api.twitter.com\/2\/accounts\/18ce54op78d\/promoted_tweets",
    "method": "POST",
    "parameters": {
        "tweet_ids": "1004756853027426304",
        "account_id": "18ce54op78d",
        "line_item_id": "btvtg"
    }
}

Output

{
    "errors": [
        {
            "code": "INVALID",
            "message": "Tweet : 1004756853027426304 not appropriate for objective WEBSITE_CLICKS",
            "attribute": "tweet_id"
        }
    ],
    "request": {
        "params": {
            "line_item_id": "btvtg",
            "tweet_ids": [
                1004756853027426304
            ],
            "account_id": "18ce54op78d"
        }
    }
}

The error says that “Tweet is not appropriate for objective WEBSITE_CLICKS”, and we don’t understand why.

Can you help us?

Thank you,

Theo

[majoritasdev]

Hi @TheoMMR! Maybe the tweet doesn’t contain any link… does it?

Could you please post the tweet’s data? I mean, make a request to get the tweet and post the result.

Thank you.

[TheoMMR]

Hello,

There is an example when we create the tweet. As you can see the link is in the message : http://bit.ly/2ycfaaY

Input

{
    "url": "https:\/\/ads-api.twitter.com\/2\/accounts\/18ce54op78d\/tweet\/",
    "method": "POST",
    "parameters": {
        "text": "TEST LINK http:\/\/bit.ly\/2ycfaaY https:\/\/cards.twitter.com\/cards\/18ce54op78d\/5m4m5",
        "as_user_id": "293754638"
    }
}

Output

{
    "data": {
        "created_at": "Mon Jun 11 14:20:07 +0000 2018",
        "id": 1006179275177897984,
        "id_str": "1006179275177897984",
        "text": "TEST LINK https:\/\/t.co\/f0duN3zb1i https:\/\/t.co\/9jgBXLJuNu",
        "truncated": false,
        "entities": {
            "hashtags": [],
            "symbols": [],
            "user_mentions": [],
            "urls": [
                {
                    "url": "https:\/\/t.co\/f0duN3zb1i",
                    "expanded_url": "http:\/\/bit.ly\/2ycfaaY",
                    "display_url": "bit.ly\/2ycfaaY",
                    "indices": [
                        10,
                        33
                    ]
                },
                {
                    "url": "https:\/\/t.co\/9jgBXLJuNu",
                    "expanded_url": "https:\/\/cards.twitter.com\/cards\/18ce54op78d\/5m4m5",
                    "display_url": "cards.twitter.com\/cards\/18ce54op\u2026",
                    "indices": [
                        34,
                        57
                    ]
                }
            ]
        },
        "source": "<a href=\"http:\/\/gus.adsopt.im\" rel=\"nofollow\">AdsOptim<\/a>",
        "in_reply_to_status_id": null,
        "in_reply_to_status_id_str": null,
        "in_reply_to_user_id": null,
        "in_reply_to_user_id_str": null,
        "in_reply_to_screen_name": null,
        "user": {
            "id": 293754638,
            "id_str": "293754638",
            "name": "Mylan",
            "screen_name": "MylanNews",
            "location": "",
            "url": "http:\/\/www.mylan.com",
            "description": "Official page for Mylan, where we work around the clock and around the globe to help provide 7 billion people access to high quality medicine.",
            "protected": false,
            "followers_count": 7563,
            "friends_count": 129,
            "listed_count": 165,
            "created_at": "Thu May 05 22:35:21 +0000 2011",
            "favourites_count": 380,
            "utc_offset": null,
            "time_zone": null,
            "geo_enabled": false,
            "verified": true,
            "statuses_count": 1197,
            "lang": "en",
            "contributors_enabled": false,
            "is_translator": false,
            "is_translation_enabled": false,
            "profile_background_color": "00B4E6",
            "profile_background_image_url": "http:\/\/abs.twimg.com\/images\/themes\/theme1\/bg.png",
            "profile_background_image_url_https": "https:\/\/abs.twimg.com\/images\/themes\/theme1\/bg.png",
            "profile_background_tile": true,
            "profile_image_url": "http:\/\/pbs.twimg.com\/profile_images\/907727547366076417\/N_7ZHcjy_normal.jpg",
            "profile_image_url_https": "https:\/\/pbs.twimg.com\/profile_images\/907727547366076417\/N_7ZHcjy_normal.jpg",
            "profile_banner_url": "https:\/\/pbs.twimg.com\/profile_banners\/293754638\/1517860071",
            "profile_link_color": "EB8500",
            "profile_sidebar_border_color": "FFFFFF",
            "profile_sidebar_fill_color": "FFFFFF",
            "profile_text_color": "000000",
            "profile_use_background_image": true,
            "has_extended_profile": false,
            "default_profile": false,
            "default_profile_image": false,
            "following": false,
            "follow_request_sent": false,
            "notifications": false,
            "translator_type": "none"
        },
        "geo": null,
        "coordinates": null,
        "place": null,
        "contributors": [
            2648154186
        ],
        "retweet_count": 0,
        "favorite_count": 0,
        "favorited": false,
        "retweeted": false,
        "possibly_sensitive": false,
        "scopes": {
            "followers": false
        },
        "card": {
            "name": "promo_website",
            "url": "https:\/\/t.co\/9jgBXLJuNu",
            "card_type_url": "http:\/\/card-type-url-is-deprecated.invalid",
            "binding_values": {
                "website_shortened_url": {
                    "type": "STRING",
                    "string_value": "https:\/\/t.co\/NNdVePVC55"
                },
                "prefetch_markup": {
                    "type": "STRING",
                    "string_value": "false"
                },
                "_forward_card_height_": {
                    "type": "STRING",
                    "string_value": "140"
                },
                "website_assets": {
                    "type": "STRING",
                    "string_value": "{\"ios\" : {\"wifi\" : [], \"cellular\" : []}, \"android\" : {\"wifi\" : [], \"cellular\" : []}}"
                },
                "prefetch_assets": {
                    "type": "STRING",
                    "string_value": "true"
                },
                "vanity_url": {
                    "type": "STRING",
                    "string_value": "mylanbetterhealth.com"
                },
                "website_dest_url": {
                    "type": "STRING",
                    "string_value": "https:\/\/mylanbetterhealth.com\/?utm_source=Twitter&utm_medium=Social&utm_campaign=BHBW-DC&dclid=CLr6-reXx9oCFYwRgQodCxYH6g"
                },
                "website_url": {
                    "type": "STRING",
                    "string_value": "https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N1933.3139919TWITTERUS\/B20981625.218346433;dc_trk_aid=416957382;dc_trk_cid=99912523;dc_lat=;dc_rdid=;tag_for_child_directed_treatment="
                },
                "cta_read_more": {
                    "type": "STRING",
                    "string_value": "1"
                },
                "_card_data": {
                    "type": "STRING",
                    "string_value": "{\"card_id\" : 9430493, \"promotion_card_type\" : 7, \"card_url\" : \"https:\\\/\\\/cards.twitter.com\\\/cards\\\/18ce54op78d\\\/5m4m5\"}"
                },
                "title": {
                    "type": "STRING",
                    "string_value": "."
                },
                "site": {
                    "type": "USER",
                    "user_value": {
                        "id_str": "293754638",
                        "path": []
                    },
                    "scribe_key": "publisher_id"
                },
                "promo_image_small": {
                    "type": "IMAGE",
                    "image_value": {
                        "url": "https:\/\/pbs.twimg.com\/ad_img\/987066270565765122\/mIEn-DaW?format=jpg&name=orig",
                        "width": 800,
                        "height": 418,
                        "alt": null
                    }
                },
                "promo_image": {
                    "type": "IMAGE",
                    "image_value": {
                        "url": "https:\/\/pbs.twimg.com\/ad_img\/987066270565765122\/mIEn-DaW?format=jpg&name=orig",
                        "width": 800,
                        "height": 418,
                        "alt": null
                    }
                },
                "promo_image_large": {
                    "type": "IMAGE",
                    "image_value": {
                        "url": "https:\/\/pbs.twimg.com\/ad_img\/987066270565765122\/mIEn-DaW?format=jpg&name=orig",
                        "width": 800,
                        "height": 418,
                        "alt": null
                    }
                },
                "promo_image_x_large": {
                    "type": "IMAGE",
                    "image_value": {
                        "url": "https:\/\/pbs.twimg.com\/ad_img\/987066270565765122\/mIEn-DaW?format=jpg&name=orig",
                        "width": 800,
                        "height": 418,
                        "alt": null
                    }
                },
                "promo_image_color": {
                    "type": "IMAGE_COLOR",
                    "image_color_value": {
                        "palette": [
                            {
                                "percentage": 68.78,
                                "rgb": {
                                    "red": 213,
                                    "green": 198,
                                    "blue": 184
                                }
                            },
                            {
                                "percentage": 12.3,
                                "rgb": {
                                    "red": 118,
                                    "green": 114,
                                    "blue": 107
                                }
                            },
                            {
                                "percentage": 6.17,
                                "rgb": {
                                    "red": 213,
                                    "green": 179,
                                    "blue": 145
                                }
                            },
                            {
                                "percentage": 4.36,
                                "rgb": {
                                    "red": 213,
                                    "green": 218,
                                    "blue": 239
                                }
                            },
                            {
                                "percentage": 3.4,
                                "rgb": {
                                    "red": 206,
                                    "green": 155,
                                    "blue": 147
                                }
                            }
                        ]
                    }
                },
                "card_url": {
                    "type": "STRING",
                    "string_value": "https:\/\/t.co\/9jgBXLJuNu",
                    "scribe_key": "card_url"
                }
            },
            "users": {
                "293754638": {
                    "id": 293754638,
                    "id_str": "293754638",
                    "name": "Mylan",
                    "screen_name": "MylanNews",
                    "location": "",
                    "url": "http:\/\/www.mylan.com",
                    "description": "Official page for Mylan, where we work around the clock and around the globe to help provide 7 billion people access to high quality medicine.",
                    "protected": false,
                    "followers_count": 7563,
                    "friends_count": 129,
                    "listed_count": 165,
                    "created_at": "Thu May 05 22:35:21 +0000 2011",
                    "favourites_count": 380,
                    "utc_offset": null,
                    "time_zone": null,
                    "geo_enabled": false,
                    "verified": true,
                    "statuses_count": 1197,
                    "lang": "en",
                    "contributors_enabled": false,
                    "is_translator": false,
                    "is_translation_enabled": false,
                    "profile_background_color": "00B4E6",
                    "profile_background_image_url": "http:\/\/abs.twimg.com\/images\/themes\/theme1\/bg.png",
                    "profile_background_image_url_https": "https:\/\/abs.twimg.com\/images\/themes\/theme1\/bg.png",
                    "profile_background_tile": true,
                    "profile_image_url": "http:\/\/pbs.twimg.com\/profile_images\/907727547366076417\/N_7ZHcjy_normal.jpg",
                    "profile_image_url_https": "https:\/\/pbs.twimg.com\/profile_images\/907727547366076417\/N_7ZHcjy_normal.jpg",
                    "profile_banner_url": "https:\/\/pbs.twimg.com\/profile_banners\/293754638\/1517860071",
                    "profile_link_color": "EB8500",
                    "profile_sidebar_border_color": "FFFFFF",
                    "profile_sidebar_fill_color": "FFFFFF",
                    "profile_text_color": "000000",
                    "profile_use_background_image": true,
                    "has_extended_profile": false,
                    "default_profile": false,
                    "default_profile_image": false,
                    "following": false,
                    "follow_request_sent": false,
                    "notifications": false,
                    "translator_type": "none"
                }
            },
            "card_platform": {
                "platform": {
                    "device": {
                        "name": "AdsApi",
                        "version": "13"
                    },
                    "audience": {
                        "name": "production",
                        "bucket": null
                    }
                }
            }
        },
        "lang": "en"
    },
    "request": {
        "params": {
            "text": "TEST LINK http:\/\/bit.ly\/2ycfaaY https:\/\/cards.twitter.com\/cards\/18ce54op78d\/5m4m5",
            "as_user_id": 293754638,
            "account_id": "18ce54op78d"
        }
    }
}

Tweet link : https://twitter.com/MylanNews/status/1006179275177897984

Can you check what is wrong?

Thank you

Theo

[TheoMMR]

Hi,

No news since 19 days

Can you update us please? Client is waiting

Thank you,

Theo

[majoritasdev]

Hi @TheoMMR! I’m sorry you haven’t got any reponse yet… I’m not from Twitter, I was hoping for someone from Twitter Staff to answer this, as I don’t know what else to say. Have you tried looking at this tweet in paralel with looking at a tweet that is eligible for the WEBSITE_CLICKS objective? Maybe you can spot some difference between the two…

@juanshishido: maybe you can help here, please?..

[juanshishido]

Hello, @TheoMMR. Thanks for the question.

We’ve looked at this specific Tweet and see that it includes both a website card and a website URL. It can only contain one of those, not both. From our documentation:

Tweet must have either a website card or a website link (not both).

- Objective-based Campaigns