TV Targeting for Australia Unavailable via API

tv
targeting

#1

According to Twitter’s documentation, TV Show targeting is available for Australia. See: https://business.twitter.com/help/tv-targeting.

However, when I try to search for TV show identifiers via the ads API, there is no market available for Australia. Additionally, using the standard code (en-AU) doesn’t return any search results.

Here is is the result of the market search via the API:

twurl -H ads-api.twitter.com /0/targeting_criteria/tv_markets

{
“data_type”: “tv_market”,
“data”: [
{
“id”: “6”,
“name”: “France”,
“country_code”: “FR”,
“locale”: “fr-FR”
},
{
“id”: “i”,
“name”: “Chile”,
“country_code”: “CL”,
“locale”: “es-CL”
},
{
“id”: “a”,
“name”: “Germany”,
“country_code”: “DE”,
“locale”: “de-DE”
},
{
“id”: “p”,
“name”: “Netherlands”,
“country_code”: “NL”,
“locale”: “nl-NL”
},
{
“id”: “1”,
“name”: “United States”,
“country_code”: “US”,
“locale”: “en-US”
},
{
“id”: “k”,
“name”: “Venezuela”,
“country_code”: “VE”,
“locale”: “es-VE”
},
{
“id”: “5”,
“name”: “Brazil”,
“country_code”: “BR”,
“locale”: “pt-BR”
},
{
“id”: “d”,
“name”: “Mexico”,
“country_code”: “MX”,
“locale”: “es-MX”
},
{
“id”: “g”,
“name”: “Colombia”,
“country_code”: “CO”,
“locale”: “es-CO”
},
{
“id”: “2”,
“name”: “United Kingdom”,
“country_code”: “GB”,
“locale”: “en-GB”
},
{
“id”: “c”,
“name”: “Argentina”,
“country_code”: “AR”,
“locale”: “es-AR”
},
{
“id”: “9”,
“name”: “Japan”,
“country_code”: “JP”,
“locale”: “ja-JP”
},
{
“id”: “3”,
“name”: “Canada”,
“country_code”: “CA”,
“locale”: “en-CA”
},
{
“id”: “7”,
“name”: “Spain”,
“country_code”: “ES”,
“locale”: “es-ES”
},
{
“id”: “b”,
“name”: “Italy”,
“country_code”: “IT”,
“locale”: “it-IT”
},
{
“id”: “4”,
“name”: “United States - Hispanic”,
“country_code”: “US”,
“locale”: “es-US”
},
{
“id”: “f”,
“name”: “Ireland”,
“country_code”: “IE”,
“locale”: “en-IE”
}
],
“request”: {
“params”: {}
}
}

Are there any plans to support TV targeting for Australia through the Ads API?


#2

Hi,

TV targeting in Australia is still considered to be in beta and thus is not exposed via the API. Feel free to pass on feedback to your Program Management contact person if you believe this is important for your clients.

Thanks,
John