We have a situation where we want to track purchases without a page load event and different URLs. It seems the Universal Website Tag with the Purchase event is what we need, but is firing it on a different URL enough for us to differentiate on the product that was sold?
Additionally, your documentation states:
Please note: The purchase tag must executed independently of ‘PageView’ tag type, otherwise the dynamic values will be overwritten.
What does this mean? Do we need a separate pixel ID for each event? Or would the following code execute successfully?
<!-- Twitter universal website tag code -->
<script>
!function(e,t,n,s,u,a){e.twq||(s=e.twq=function(){s.exe?s.exe.apply(s,arguments):s.queue.push(arguments);
},s.version='1.1',s.queue=[],u=t.createElement(n),u.async=!0,u.src='//static.ads-twitter.com/uwt.js',
a=t.getElementsByTagName(n)[0],a.parentNode.insertBefore(u,a))}(window,document,'script');
// Insert Twitter Pixel ID and Standard Event data below
twq('init','twitter_pixel_id');
twq('track','PageView');
</script>
<!-- End Twitter universal website tag code -->
And then after an event on the page, this is triggered later (much like how Google Analytics works):
twq('track','Purchase', {
//required parameters
value: '29.95',
currency: 'USD',
num_items: '3',
});
