Total Video Views lower than Video Views 100%


#1

I’m seeing some weird cases where my promoted_video_total_views is substantially lower than the promoted_video_views_100 metric for a 24 hour timespan, based on my understanding of these metrics, this should never be possible. Is this a measurement error on twitter’s side?

Example stats call:
https://ads-api.twitter.com/0/stats/accounts/d7d98/campaigns?campaign_ids=4pb33&start_time=2016-04-07&end_time=2016-04-09&metrics=promoted_video_total_views,promoted_video_views_100&granularity=DAY

returns the following:

{
  "data_type": "stats",
  "data": [
    {
      "start_time": "2016-04-07T04:00:00Z",
      "promoted_video_views_100": [
        77475,
        168726
      ],
      "promoted_video_total_views": [
        68977,
        147259
      ],
      "end_time": "2016-04-09T04:00:00Z",
      "id": "4pb33",
      "granularity": "DAY"
    }
  ]
}

promoted_video_views_100 returns incorrect values from the API
#2

Hi @dan_royo, take a look here: https://dev.twitter.com/ads/analytics/metrics-and-segmentation-v0

Video	promoted_video_total_views	Total non-unique views for a promoted video where at least 3 seconds was viewed.		
Video	promoted_video_views_100	Total number of views where 100% of the video was viewed.

#3

Hey hector,

Thanks for the reply, but those definitions are exactly the problem. How can I have more users viewing 100% of a video than I have users viewing at least 3 seconds of a video?


#4

Ops! @dan_royo,

I’ve read it in the opposite way… hahaha

Sorry! I’ll wait as you to the correct answer!!