To send scheduled personalised service tweets should we use the Ads API instead now?




We have a number of customers who use our SaaS scorecard software to publish Top 100 Power lists. They seem to be popular among both brands and online influencers who like to know how they are doing versus the competition. It’s also a nice way to find out who’s who in an online community.

As part of our service, our customers let the participants on their lists know their weekly or monthly current rank and score via a tweet so they can then retweet it to their audience or just say thanks or start a conversation. Right now they can manually schedule all these tweets in one go and then the app sends them out over time for them.

While personalised to each individual “Hey John you ranked #3 on this week’s top 100 construction power list” (for example) sending this out to each user on the list (assuming they are still opted in to the list) I think would fall foul of the “substantially similar content” clause. Is that correct? If so we’ll need to close this feature as it stand to our customers.

However there is definitely a demand from both the users and the publishers for this service - what’s the ideal way to provide it on the Twitter platform within the rules? I was thinking of creating sponsored tweets that our customer pays for that then are individualised to a tailored audience of 1 for each user. Would that work? Or should it be a generic message that is sent to all 100 users on a tailored audience list “this week’s power list of construction professionals is now out and you’re on it - click to find out where you stand”

I think our customers would be able to pay a little for the ads and if in line with Twitter policies could scale up.

Thanks for any tips, thoughts or pointers you can provide!




Hi there -

Your use case as outlined would be considered substantially similar content as described on our recent blog post. We are unable to offer any workarounds, exemptions, etc. from the below:

Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet.

This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication.

Also, please note that sending unsolicited / automated @mentions is prohibited by the Automation Rules.


Ok thanks for the response!