According to the Twitter rules, I am confused about the messages that are considered spam.
Does it count as spam if I send a single automated message, to a new follower asking why they followed me?
Is it okay if the sender has completely positive intentions?
Thank you!

I’m not Twitter but I think a welcome message is a good thing to try: Overview | Docs | Twitter Developer Platform these always get through because it’s a native twitter feature and always implicitly opt in, as these get delivered when people interact for the first time

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Yes, it is not allowed. There was policy clarification about this many years ago

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