#1

Based on my previous search, I learned that companies can target their audiences by Demographics (Location/Language/Device/Age/Gender) and Audience types (Content of everyday conversations/Events/Interests/movies and TV shows/Keywords/follower look-alikes/Engagement). I am interested in the way in which companies target their audiences. So, is there APIs/endpoint that I can get the information of these variables. Thanks!

#2

This might help Create engagement but i think if you’re going to consider how targeting works for academic research, it would be better to actually make the ads in the interface on https://ads.twitter.com/ rather than relying on the documentation - there are some limitations to what you can advertise and how you target it, see:

The Ads API is documented here: Twitter Ads API Documentation | Docs | Twitter Developer Platform

#3

Thanks for the info. But I am actually interested in how promoted tweets work in general. Thus, I am interested in the entire market behavior. More specially, I have scraped tweet IDs and knew whether these tweets are promoted or not. Then, if I already knew this tweet is promoted tweet, can I know the target type that this company chose when targeting this tweet?

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#4

I think you could only get this for political ads on https://ads.twitter.com/transparency (there are no more political ads allowed). I just noticed there’s an archive download of old ads with targeting info and impressions - so maybe that kind of data will be useful?

There is the “Why am i seeing a certain ad” option in the ^ menu for individual tweets when they show up in the feed, but i find that’s never really a good explanation https://business.twitter.com/en/help/overview/what-are-promoted-tweets.html

Since the ads are personalized, it’s very difficult to audit these kinds of events without also having a twitter account that engages in various things to generate the signals to get the ads in the first place, so i think the political ads archive is going to be as detailed and available as it’s going to get.