Support for IAB HTML5 ads for direct advertising


#1

I would like to be able to use tools such as Google Web Designer to create custom and performant HTML5 ads as described in the IAB standard:
http://www.iab.net/media/file/HTML5_DAv1_0_Draft_05-06-13.pdf

Couple of things:
Since I see no to take on the IAB approach and place to upload the zip file with all the html source and image files…
Can I reference other files in the HTML?
Where would I put the other files, I assume I would provide external references?
If I could reference other files, would you be performant enough?

In summary:
I can’t see an obvious way to support a comprehensive html file I try to add a creative. Am I missing something?

P.S. I have been looking at MRAID to support expandable ads, but I’m not sure my direct advertisers are that sophisticated yet.


#2

Hello,

You or the advertiser would have to host the external files if you were to use a HTML direct serve creative. You can reference these files in the HTML and they should serve.

Edward