Setting up MACT Tracking with Twitter Ad Measurements


#1

Hello, I am trying to use the Measurements API in Twitter ads to extract twitter/TAP attributions for MACT. I’ve been struggling with getting the proper call down for doing REST API calls for conversion attributions – specifically in obtaining device ids and conversion times for our paid conversions as parameters. I don’t see any way to obtain these attributes for query the conversion attributions endpoint within the Twitter Ads API – are hashed device id & conversion timestamp things that are only obtainable through an external service performing postbacks?


#2

Hi, the MACT API is a whitelisted program only provided for partners who have been approved by Twitter’s business development team. For reporting on campaigns that are using a MACT partner, you need to check the app_event_tags to see attribution length and then call Analytics API for getting conversion metrics.