Over the last year, we have been experiencing campaigns falling into underreview, nopromoted, and rejected status. In most cases, it’s unclear why the API is indicating these statuses for the campaigns in question. We’ve been sending them bi-weekly to our Twitter Account Managers, but unfortunately we have not been able to identify the issue as of yet. Here are some additional details/questions around each status:
UnderReview - we understand that campaigns typically go underreview and are released within 24 hours. However, we have found that unless we send to our Twitter AM to take action, many campaigns remain underreview for multiple days, or, forever. Why are campaigns held in this status? What can we do to avoid this?
NoPromoted- we have ~15 campaigns a day which are “nopromoted” (resulting in 0 impression). What does this mean? When we flag these to our Twitter AM, there are scenarios where they still remain “nopromoted” with 0 impressions forever. There are also scenarios where we start to see impressions, but the API is still returning the “nopromoted” status for select or all line items. Does this mean some line items are not tied to the promoted tweet while others are? Resulting in some, but not optimal, performance? If so, how can this be avoided/fixed?
Rejected- we have seen a handful of campaigns fall into rejected status. Is this always a result of policy or are there other reasons a campaign might fall into rejected status? Does Twitter proactively approve campaigns that are rejected after manual review or do they always need to be flagged by the client first for further investigation?