Question about click stats


#1

We’re trying to report on click stats for our campaigns which requires us to aggregate a set of the returned stats from the API. My question is, do any of the below stat types overlap with each other such that summing these would over-inflate our figures or would each of these be counting unique clicks?

promoted_tweet_timeline_card_engagements
promoted_tweet_search_url_clicks
promoted_tweet_search_clicks
promoted_tweet_search_favorites
promoted_tweet_search_retweets
promoted_tweet_timeline_favorites
promoted_tweet_app_open_attempts
promoted_tweet_search_card_engagements
promoted_tweet_search_replies
promoted_tweet_search_follows
promoted_account_profile_visits
promoted_tweet_timeline_clicks
promoted_account_follows
promoted_tweet_timeline_url_clicks
promoted_tweet_timeline_retweets
promoted_tweet_timeline_replies
promoted_tweet_app_install_attempts
promoted_tweet_timeline_follows


#2

There is some overlap in these metrics (for instance, favorites and url_clicks are included in clicks). Take a look at our derived metrics page for details on this.