So each month, there are multiple causes/charities raising awareness. Some users – depending on the cause – would gladly donate a few bucks for the cause – if it resonates with them.
I logged in to my Facebook account today & was immediately greeted with a message to donate to the recent human crisis in Nepal. First, I probably wouldn’t have been inclined to research the organization to support it on my own. Secondly, it was clear that because it was a trusted source (Facebook directly), my funds would more likely be directed in a way that would make it to the appropriate destination of purpose.
Therefore, in addition to having multiple users garner support or pledges to worthy causes, what about a centralized way of identifying the access point ie: a handle such as “TwitterAid” Operated by Twitter
This would 1) heighten awareness 2) increase trust in users 3) have a synergistic effect for other organizations trying to promote (since users would already have been familiarized with the cause).
Would love to hear what others think.