One of our traffickers has noticed that, in the Twitter UI, she can select Trends for re-targeting. They appear as Trend Campaigns during campaign re-targeting.
“It’s very similar to normal re-targeting but in this case the Trend that ran shows up as a campaign you can choose. Essentially we can re-target users who have seen and/or engaged with the Trend campaign.”
Is this a feature that will be added to the Twitter API at some point? I’d imagine it might be a new type of targeting criteria we could select for campaign re-targeting, or maybe campaigns with a different flag on them to signify that they represent a Trend?