Promoted Account and Line Item Relationship


#1

I am trying to understand how Promoted Accounts (associated to an advertiser account) are related to line item. It looks like it should be many-to-one relationship between promoted account and line item but I am not able to confirm this.

My advertiser account has 2 promoted accounts associated with it. I created a Followers campaign through the Ads API and I see that it created a campaign with Product Type – PROMOTED_ACCOUNT on the backend. But I don’t see any association between promoted account ids and line item ids.

My question is how do I figure out if I can assign multiple promoted accounts or a single promoted account to a line item when I create a followers campaign?


API v1 stats for promoted_accounts?
#2

A Twitter Ads account can only use the user id of its full promotable user to create a Promoted Account. Currently, each ads account can only have one full promotable user.

Since that is true, you should only need one Promoted Account per line item.

Does that help?


#3

So for my account right now, I see one FULL promotable user (myself) and 2 other RETWEETS only promotable user. (When I do a GET request – https://dev.twitter.com/ads/reference/get/accounts/%3Aaccount_id/promotable_users I see 3 promotable users).

Is there a way to promote the re-tweet only promotable users when I create the followers campaign? Or is there a way to promote the re-tweet only users any other way?


#4

No, retweet-only promotable users cannot be promoted through followers campaigns. Only full promotable users are eligible for those type of campaigns.

The retweet-only users can be promoted by ads accounts where they are set up as full promotable users.