Overlapping campaigns behavior

ads

#1

General question - Let’s say I’d like to AB test like this

Have one campaign with keyword1, and second campaign with keyword1 & keyword2.

Can I be sure those campaigns will run on disjoint users data set? no overlapping in the target crowd?


#2

No, you will target same users.


#3

so is it posible same user will see twice my ad?


#4

Exactly,

Even with the same campaign, if you don’t limite frequency an user could see the same ad


#5

Thanks,

  1. how can I “limit” frequency?
  2. how can I do pure AB test? cause disjoint groups is not pure AB tests

#6

Here:

https://dev.twitter.com/ads/reference/post/accounts/%3Aaccount_id/campaigns

requency_cap
optional
An integer representing the number of times for which one user could be delivered an ad to.

Example Values: 5

duration_in_days
optional
An integer representing the time period within which the frequency_cap frequency is achieved. Only supports values of: 1, 7 and 30.

Example Values: 30

I think you should have an special feature activated. If it’s needed, you should talk with your ads account manager (nothing related with API, I guess)

Thanks