“Impressions” and “Engagements” for specific post values by Twitter Ads API are different from Twitter analytics.
(https://analytics.twitter.com/)
In Twitter Ads API, we have acquired “ORGANIC_TWEET”.
Because it is not an advertisement, I think that the values of Twitter analytics and Twitter Ads API match.
We calculate the total from publish until now.(granularity: HOUR)
Please tell me why the values are different.
【Twitter Ads API】
Impressions : 41,536
Engagements: 638
【Twitter Analytics】
Impressions : 79,657
Engagements: 1,040