Mopub google analytics tracking



Hi is it possible to get the name of the app an advert was clicked from?

We have a test advert set up that has google analytics in the link (e.g.…)

We can see the mopub source in GA and I assumed there would be HTTP referrer header with the app name/id but there doesn’t seem to be anything there.

We have a few apps and so would rather just create one advert to show in all apps rather than having to create an advert for each app.

Is there any way to get the app name/id in the advert url? e.g. .{{app_name}}…


Hi @steveSpontly,

You can use the placement ID macro to determine what App ID clicks are coming from:


Please see this link for a full list of supported macros.