Missing data between UI and Audience Insights API

[DoKiet]

Hi,
I am actually have 2 questions :
1/ I have tried to use Audience Insights API endpoint to import the insights data to our internal dashboard.
However, there are some missing pieces of data i.e No Demographic Age info when calling the API but the data is available on Dashboard.

I understood there maybe some mismatch but can you help check and confirm if there is way to get those data via Audience Insights API.

2/ Under Audience Insights API description, there is an APP audience_type. Can you help confirm what are they for and how to turn on ?

Ad account : 6m52za

Thanks

[DoKiet]

I also have another question :

Three categories are missing from query results for Organic Impression: 1. age, 2, Home Ownership 3. Political
party affiliation.

Is this default by design? And I was able to figure out answer to #2 above.

Much appreciate if someone can point me to the relevant docs supporting these questions.

[DoKiet]

Wonder if I had come to the wrong sub-group ?

[imit8me]

Hey @DoKiet

For #1 can you provide a specific example, with the API calls you’ve made (full request and response bodies)?

Thanks!

[DoKiet]

Thanks Imit for responding.

For #1, we are using “account_id”:“6m52za” and . please see below for request/response

• Request :
  twurl -H “ads-api.twitter.com” “/2/insights/accounts/6m52za?audience_type=ALL_ON_TWITTER&interaction_types=ENGAGEMENT”
  ===

We got back 13 categories

But there are more categories on the Dashboard ( 14 total )

• Raw Response :
  {“data”:{“home_value”:{“results”:[{“name”:“Home value: $99,999 and under”,“value”:“Home value: $99,999 and under”,“percentage”:14.29},{“name”:“Home value: $300,000 - $499,000”,“value”:“Home value: $300,000 - $499,000”,“percentage”:17.79},{“name”:“Home value: $500,000 and higher”,“value”:“Home value: $500,000 and higher”,“percentage”:11.58},{“name”:“Home value: $100,000 - $199,000”,“value”:“Home value: $100,000 - $199,000”,“percentage”:33.83},{“name”:“Home value: $200,000 - $299,000”,“value”:“Home value: $200,000 - $299,000”,“percentage”:22.52}],“match_rate”:37.7,“source”:“Datalogix”},“marital_status”:{“results”:[{“name”:“Married”,“value”:“Married”,“percentage”:54.59},{“name”:“Single”,“value”:“Single”,“percentage”:45.51}],“match_rate”:19.4,“source”:“Acxiom”},“credit_card_holders”:{“results”:[{“name”:“Premium Visa or MasterCard”,“value”:“Premium Visa or MasterCard”,“percentage”:56.92},{“name”:“American Express”,“value”:“American Express”,“percentage”:23.08},{“name”:“Discover”,“value”:“Discover”,“percentage”:30.33},{“name”:“Premium credit cards”,“value”:“Premium credit cards”,“percentage”:62.42},{“name”:“Regular Visa or MasterCard”,“value”:“Regular Visa or MasterCard”,“percentage”:55.6},{“name”:“Regular credit cards”,“value”:“Regular credit cards”,“percentage”:66.59}],“match_rate”:9.1,“source”:“Datalogix”},“aftermarket_auto_buyer_types”:{“results”:[{“name”:“Auto parts buyer”,“value”:“Auto parts buyer”,“percentage”:50.72},{“name”:“Vehicle purchase: 13-24 months ago”,“value”:“Vehicle purchase: 13-24 months ago”,“percentage”:17.35},{“name”:“Vehicle purchase: 48+ months ago”,“value”:“Vehicle purchase: 48+ months ago”,“percentage”:23.75},{“name”:“Auto service buyer”,“value”:“Auto service buyer”,“percentage”:45.66},{“name”:“Vehicle purchase: 7-12 months ago”,“value”:“Vehicle purchase: 7-12 months ago”,“percentage”:12.9},{“name”:“Vehicle purchase: 37-48 months ago”,“value”:“Vehicle purchase: 37-48 months ago”,“percentage”:6.56},{“name”:“Vehicle purchase: 25-36 months ago”,“value”:“Vehicle purchase: 25-36 months ago”,“percentage”:9.51},{“name”:“Vehicle purchase: 0-6 months ago”,“value”:“Vehicle purchase: 0-6 months ago”,“percentage”:19.58}],“match_rate”:36.0,“source”:“Datalogix”},“consumer_buying_styles”:{“results”:[{“name”:“Quick & easy”,“value”:“Quick & easy”,“percentage”:76.33},{“name”:“Ethnic explorers”,“value”:“Ethnic explorers”,“percentage”:59.43},{“name”:“Weight conscious”,“value”:“Weight conscious”,“percentage”:23.93},{“name”:“Value conscious”,“value”:“Value conscious”,“percentage”:25.42},{“name”:“Fresh & healthy”,“value”:“Fresh & healthy”,“percentage”:69.64},{“name”:“Home cooking & grilling”,“value”:“Home cooking & grilling”,“percentage”:69.7},{“name”:“Vegetarian”,“value”:“Vegetarian”,“percentage”:10.53},{“name”:“Premium brands”,“value”:“Premium brands”,“percentage”:75.49},{“name”:“Mexican foods”,“value”:“Mexican foods”,“percentage”:14.3},{“name”:“Natural living”,“value”:“Natural living”,“percentage”:14.56}],“match_rate”:30.8,“source”:“Datalogix”},“tv_genres”:{“results”:[{“name”:“Drama”,“value”:“4”,“percentage”:63.93},{“name”:“Children & Family”,“value”:“1”,“percentage”:40.1},{“name”:“Sports”,“value”:“b”,“percentage”:73.95},{“name”:“Talk”,“value”:“c”,“percentage”:36.52},{“name”:“Movies”,“value”:“5”,“percentage”:39.03},{“name”:“Game Show”,“value”:“f”,“percentage”:19.61},{“name”:“Reality”,“value”:“8”,“percentage”:39.16},{“name”:“Sci-fi”,“value”:“9”,“percentage”:36.4},{“name”:“Sports Talk”,“value”:“i”,“percentage”:24.77},{“name”:“Comedy”,“value”:“2”,“percentage”:46.54}]},“education”:{“results”:[{“name”:“Completed high school”,“value”:“Completed high school”,“percentage”:57.2},{“name”:“Completed college”,“value”:“Completed college”,“percentage”:30.71},{“name”:“Completed graduate school”,“value”:“Completed graduate school”,“percentage”:12.09},{“name”:“Attended vocational/technical”,“value”:“Attended vocational/technical”,“percentage”:0.14}],“match_rate”:14.7,“source”:“Acxiom”},“network_operators”:{“results”:[{“name”:“Boost”,“value”:“40”,“percentage”:1.68},{“name”:“Telcel”,“value”:“71”,“percentage”:1.45},{“name”:“O2 (UK)”,“value”:“45”,“percentage”:1.54},{“name”:“Sprint”,“value”:“1v”,“percentage”:19.98},{“name”:“Verizon”,“value”:“2b”,“percentage”:34.3},{“name”:“Rogers Wireless”,“value”:“8”,“percentage”:1.5},{“name”:“U.S. Cellular”,“value”:“3m”,“percentage”:1.92},{“name”:“T-Mobile”,“value”:“11”,“percentage”:26.4},{“name”:“T-Mobile UK”,“value”:“4r”,“percentage”:1.59},{“name”:“AT&T”,“value”:“1d”,“percentage”:39.04}]},“net_worth”:{“results”:[{“name”:“Net worth: $1 - $100,000”,“value”:“Net worth: $1 - $100,000”,“percentage”:12.66},{“name”:“Net worth: $50,000 to $74,999”,“value”:“Net worth: $50,000 to $74,999”,“percentage”:2.53},{“name”:“Net worth: $100,000 - $1,000,000”,“value”:“Net worth: $100,000 - $1,000,000”,“percentage”:32.91},{“name”:“Net worth: $2,000,000 +”,“value”:“Net worth: $2,000,000 +”,“percentage”:13.29},{“name”:“Net worth: $1,000,000 - $1,999,999”,“value”:“Net worth: $1,000,000 - $1,999,999”,“percentage”:19.83},{“name”:“Net worth: $250,000 to $374,999”,“value”:“Net worth: $250,000 to $374,999”,“percentage”:2.74},{“name”:“Net worth: $2,500 to $24,999”,“value”:“Net worth: $2,500 to $24,999”,“percentage”:5.27}],“match_rate”:9.5,“source”:“Acxiom”},“interests”:{“results”:[{“name”:“Comedy (Hobbies and interests)”,“value”:“a1q”,“percentage”:51.28},{“name”:“Comedy (Movies and television)”,“value”:“1jp”,“percentage”:69.24},{“name”:“Action and adventure”,“value”:“1jl”,“percentage”:32.07},{“name”:“Music”,“value”:“1jv”,“percentage”:66.32},{“name”:“Business and news”,“value”:“1jo”,“percentage”:43.0},{“name”:“Hip hop and rap”,“value”:“2bl”,“percentage”:34.13},{“name”:“Movie news and general info”,“value”:“1k0”,“percentage”:42.79},{“name”:“Politics and current events”,“value”:“s0”,“percentage”:39.46},{“name”:“Music news and general info”,“value”:“2bx”,“percentage”:40.85},{“name”:“Pop”,“value”:“2bq”,“percentage”:43.82}]},“household_income_categories”:{“results”:[{“name”:“Household income: $75,000 - $99,999”,“value”:“Household income: $75,000 - $99,999”,“percentage”:15.8},{“name”:“Household income: $60,000 - $74,999”,“value”:“Household income: $60,000 - $74,999”,“percentage”:10.93},{“name”:“Household income: $150,000 - $199,999”,“value”:“Household income: $150,000 - $199,999”,“percentage”:10.06},{“name”:“Household income: $150,000 - $174,999”,“value”:“Household income: $150,000 - $174,999”,“percentage”:9.32},{“name”:“Household income: $100,000 - $124,999”,“value”:“Household income: $100,000 - $124,999”,“percentage”:14.02}],“match_rate”:45.9,“source”:“Acxiom”},“consumer_goods_purchases”:{“results”:[{“name”:“Chocolate candy”,“value”:“Chocolate candy”,“percentage”:53.06},{“name”:“Yogurt”,“value”:“Yogurt”,“percentage”:50.44},{“name”:“Milk”,“value”:“Milk”,“percentage”:58.36},{“name”:“Salty snacks”,“value”:“Salty snacks”,“percentage”:58.31},{“name”:“Cheese”,“value”:“Cheese”,“percentage”:56.47},{“name”:“Crackers”,“value”:“Crackers”,“percentage”:53.02},{“name”:“Eggs”,“value”:“Eggs”,“percentage”:54.26},{“name”:“Cookies”,“value”:“Cookies”,“percentage”:50.71},{“name”:“Meat”,“value”:“Meat”,“percentage”:50.9},{“name”:“Fresh produce”,“value”:“Fresh produce”,“percentage”:53.94}],“match_rate”:43.4,“source”:“Datalogix”},“occupation”:{“results”:[{“name”:“White collar worker”,“value”:“White collar worker”,“percentage”:14.62},{“name”:“Health services”,“value”:“Health services”,“percentage”:18.43},{“name”:“Student”,“value”:“Student”,“percentage”:6.08},{“name”:“Retired”,“value”:“Retired”,“percentage”:13.18},{“name”:“Tradesman/laborer”,“value”:“Tradesman/laborer”,“percentage”:11.64},{“name”:“Self-employed”,“value”:“Self-employed”,“percentage”:18.54},{“name”:“Management”,“value”:“Management”,“percentage”:14.73},{“name”:“Sales/marketing”,“value”:“Sales/marketing”,“percentage”:9.27},{“name”:“Professional/technical”,“value”:“Professional/technical”,“percentage”:32.75},{“name”:“Homemaker”,“value”:“Homemaker”,“percentage”:28.01}],“match_rate”:19.4,“source”:“Datalogix”}},“request”:{“params”:{“audience_type”:“ALL_ON_TWITTER”,“account_id”:“6m52za”}}}
  ====

[DoKiet]

Hi Imit8me,

Any update for me on this matter ? Thanks