Metric_group: VIDEO video_mrc_views missing in the metrics data

rest
analytics
api
stats

#1

Is video_mrc_views still supported in VIDEO metrics group?
According to https://dev.twitter.com/ads/analytics/metrics-by-objective
video_mrc_views is required to calculate Video Rate and Cost Per View for VIDEO_VIEWS_PREROLL objective.

Here is my request query:
https://ads-api.twitter.com/1/stats/jobs/accounts/?start_time=2016-09-23&end_time=2016-09-29&granularity=DAY&entity=LINE_ITEM&entity_ids=,,,****&placement=ALL_ON_TWITTER&metric_groups=ENGAGEMENT,BILLING,VIDEO

The LINE_ITEM entity has objective of VIDEO_VIEWS_PREROLL.

Here is the partial result without ids.

{
  "data_type": "stats",
  "time_series_length": 6,
  "data": [
    {
      "id": "****",
      "id_data": [
        {
          "segment": null,
          "metrics": {
            "video_views_50": [
              3969,
              6504,
              7936,
              17320,
              15999,
              10621
            ],
            "impressions": [
              24398,
              41167,
              45461,
              108212,
              98765,
              65188
            ],
            "tweets_send": null,
            "billed_charge_local_micro": [
              307160000,
              576640000,
              604870000,
              811540000,
              841890000,
              658750000
            ],
            "qualified_impressions": null,
            "video_views_75": [
              2189,
              3622,
              4429,
              9554,
              8688,
              5828
            ],
            "follows": null,
            "video_3s100pct_views": [
              6397,
              11957,
              12291,
              26427,
              26753,
              17353
            ],
            "app_clicks": null,
            "retweets": null,
            "likes": null,
            "video_content_starts": [
              24603,
              41530,
              45815,
              109002,
              99362,
              65613
            ],
            "video_views_25": [
              8688,
              14069,
              17004,
              38138,
              35009,
              23354
            ],
            "engagements": [
              0,
              0,
              0,
              2,
              2,
              1
            ],
            "video_views_100": [
              1493,
              2495,
              2980,
              6350,
              5733,
              3918
            ],
            "clicks": null,
            "card_engagements": null,
            "replies": null,
            "url_clicks": null,
            "billed_engagements": [
              6364,
              11861,
              12238,
              26281,
              28995,
              6316
            ],
            "video_total_views": [
              9681,
              16220,
              18933,
              42032,
              39592,
              25762
            ],
            "carousel_swipes": null
          }
        }
      ]
    },...

Thanks.


#2

Hi,

The video metrics definitions changed a bit as announced in https://dev.twitter.com/ads/overview/recent-changes for May 13th, 2016 update. Thanks for pointing out this issue to us.

Basically you can think that it split into two where now video_total_views could be considered to align with MRC whereas our original reporting style is maintained in a new metric.

Thanks,

John


#3

thanks.