Hi all,
I run a hardcore guild in FFXIV and I am trying to embed a message link to our “recruitment” tweet & website post. I have the website part down, but I would like to “title” the button in the tweet.
As it stands, when I include the link in a tweet, it looks like this: 
What I would like to be able to do is change the title or display text of this DM button from “Send a private message” to something a bit more fitting, like “Apply now” or etc. I’ve tried looking around all over the API site as well as the “Ads” site but I can’t really find anything - I saw Denny’s do this in a promoted tweet so I certainly know it’s doable but I can’t figure out where.
Edit: I found the Denny’s tweet in particular - available here: https://twitter.com/DennysDiner/status/870713393329487873
This looks to be a card from ads.twitter.com, but I have no idea how to make it, I can’t find any DM Card on the site.
Any assistance is appreciated.