#1

Hello

I’ve been in trouble with Tailored Audiences which expire at a particular time of a day.

It’s been occuring both when using the manually uploaded audience and the audience sent to Twitter using Real-time API.

I uploaded audiences and set them to my campaigns.

The impression of the campaign suddenly shrank around at 3:00 PM in JST (6:00 AM in UTC).

Only for the audiences uploaded through API,As soon as the impression decreased I uploaded the same audience list with the same “expires_at” settings again and the impression recovered for some reason.

Does anyone have ideas about it?

I put some infomation about my audiences and campaigns.

■ The Tailored Audience uploaded using API and the campaigns to which I set this audience.

account_id : 18ce54ihpjt
audience_id : 2dvkf
campaign_id : 8uhrr

I’ve been constantly uploading audience data to this audience because it is done by our daily sending system.

So the contents of this audience are different everyday.

I set the audience to my campaign.

The campaign suddenly lost its impression after 3:00 PM in JST (6:00 AM in UTC).

Could anyone track them and find out what happened to the audiences and what caused the rapid shrink of the impression?

Thanks

#2

@saku_yoshir - Can you provide the expiration time you are setting for the users in the custom audience?

#3

Hello

For audience id “2dvkf”,These are the values of the audiences which finished being sent at 2018-01-04 04:03 in JST (2018-01-03 19:03 in UTC)

effective_at:2018-01-03T15:00:00Z,
expires_at:2018-01-05T15:00:00Z

I extended the expiration time so that the audience won’t be expired.
But it did not work.
The impression still shrinks even after the extension of the expires_at value.

For the purpose of test,I sent the same audiences with the same settings after the shrink of its campaign’s impression.
Actually it worked,I’m not sure why though.

The impression for the campaign recovered after I sent the audience again.
So I decided to send the same audiences with the same settings 3 times in a day.

I am just wondering if the time of the last updated time of the box of the audience is related to the shrink of its campaign’s impression.

Thanks

#4

Hi @saku_yoshir,

I can’t speak directly to the dynamic’s of our marketplace, but if a campaign’s audience is going to expire it would slowly drop spend. I’m glad your solution with sending the same audience settings 3 times a day worked. I was going to suggest to set the expiration of the audience 1-2 hours after the campaign end time. The combo of campaigns daily spend and audience expiration seems to be conflicting.