I’ve been running a series of Twitter ads for a few months now that have been attracting strong conversions on a daily basis. A few weeks ago conversions came to a sudden halt. As there had not been any changes to our strategy I found this to be quite odd - although it wouldn’t be unusual to have a short dip or a gradual decline as the campaign matures, conversions came to a sudden stop.
My first thought was a tracking issue. From looking at the source code on the page, it appears to still be there, though I know there have been some edits to the page in the last few weeks.
Does anyone know what kinds of changes to a page could knock off tracking?
Also, is it vital for the Twitter pixel to be at the very bottom of the page (just before )? It is currently nearer the top, with a lot of other tracking codes (Facebook etc).
Any other advice on why conversions have suddenly dropped off would be really appreciated too.