Is media a relevant metric group for video campaign objectives?

analytics

#1

For campaign objectives VIDEO_VIEWS, VIDEO_VIEWS_PREROLL, QUALIFIED_IMPRESSIONS, and TWEET ENGAGEMENTS is “media” a relevant metric group? It isn’t listed at
https://dev.twitter.com/ads/analytics/metrics-by-objective as relevant, but we are seeing discrepancies if we don’t include it when we pull metrics.


#2

Hi @chris_august7, thanks for bringing this to our attention. You are correct, MEDIA is a relevant grouping, you’ll want to include it on the four campaign objectives you listed. We’ll make sure to update our documentation to make this clearer.

If I can answer any followup questions, please don’t hesitate to let me know.