Is it possible to use Frequency cap in Twitter ads?


#1

Hi everyone. Stuck with this issue - is it possible to use frequency capping in Twitter Ads like in Adwords? The only article which mentions the feature - https://dev.twitter.com/ads/campaigns/qualified-impressions doesn’t explain how it can be implemented.

Thank you!


#2

Hi, @Prokashev! Yes, it is possible to use frequency capping. However, this feature must be whitelisted.

In terms of how it’s implemented, it’s set at the campaign level. The param is frequency_cap and the value is an integer representing the number of times an ad could be delivered to a user. In addition, you must specify duration_in_days—also an integer—which specifies the time period during which the frequency cap is counted. Only three values are supported with duration_in_days: 1, 7, and 30. For more information, see POST accounts/:account_id/campaigns. (Also works with PUT, of course).

Here is an example request using twurl:

$ twurl -X POST -H ads-api.twitter.com "/1/accounts/{account_id}/campaigns?funding_instrument_id={funding_instrument_id}&name={name}&start_time=2016-08-30T00:00:00Z&paused=true&total_budget_amount_local_micro=1000000000&daily_budget_amount_local_micro=100000000&frequency_cap=10&duration_in_days=30" | jq

Hope this helps!


#3

Thank you so much! Will try to do it this way


#4

One more short question. I receive the error - frequency_cap requires account feature: REACH_FREQUENCY_CAP"

Is there any way to set up this feature in the account (as well as REACH_AND_FREQUENCY_ANALYTICS to check current frequency) using twurl command?

Thank you!


#5

Thanks for the follow up, @Prokashev. That’s the error message that you’d see if the feature is not whitelisted. For whitelisting questions, please contact your account manager. Thanks!


#6

Juan thank you so much! I suppose I’m almost done)

I’m setting up the frequency cap with a request like this:

twurl -X POST -H ads-api.twitter.com “/1/accounts/<account_id>/campaigns?funding_instrument_id=<fi_id>&name=<campaign_name>&start_time=2016-02-23T08:29:00Z&paused=false&total_budget_amount_local_micro=5520000000&daily_budget_amount_local_micro=38000000&frequency_cap=10&duration_in_days=30”

But the response contains: “reasons_not_servable”:[“INCOMPLETE”],“servable”:false

What does INCOMPLETE mean? Was the frequency cap set or not? As I see in the interface campaigns are running.

Thank you!


#7

@Prokashev: A campaign is INCOMPLETE—and, thus, not servable—when all of its required components have not been set up. This includes line items, targeting, and creatives. Hope this helps!


#8

Juan but I’m trying to enable frequency capping for existing campaign. Is it possible?


#9

@Prokashev: If you need to modify an existing campaign, use the PUT accounts/:account_id/campaigns/:campaign_id endpoint.

Note that if your campaign does not have all the necessary components (e.g., a line item), you’ll continue to see INCOMPLETE for reasons_not_servable.