I used Twitter Ads API (the real time API) and sent csv file which contained 422,373 idfas to build a Tailored Audience in Twitter Ads.
2 or 3 days later,the calculated number of targetable users appeared on Twitter column in the Tailored Audience Manager Page.
But it said over 620,000 as tagetable users.
I can’t understand why it exceeded the number of idfas(422,373) which I sent through Twitter API.
By any chance,am I misunderstanding that the “Twitter” coloumn on the Tailored Audience Manager as the number of targetable users calculated by non-realtime batch?
I attached an image of the screen shot of Twitter Tailored Audience Manager.
I’d greatly appreciate if anyone can post ideas about it.