Impressions organic and impression paid

[ChrysalisTest]

Hello,

We would like to ask for some orientation regarding the statistics we are obtaining from our campaigns. We have realised that data coming from Twitter ads and from the statistics section are quite different when it comes to paid impressions (we usually get higher figures in the statistics section). Is there any reason for this? We assume that this data should be the same no matter where we look it up.

Kind regards,

[majoritasdev]

Hi @ChrysalisTest! I assume that in the statistics section you only see the organic impressions, whereas in the Twitter Ads UI you only see the promoted tweet’s impressions - those that are only served as ads, and not as an organic tweet.