Implementing Cards App Download Tracking

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#1

Hi, we have a client that is looking to use the Twitter Ad Campaign to advertise their app on twitter and then track how many people clicked the advertisement for their app and how many people downloaded their app.

The salesperson mentioned that in order to get “app download conversion tracking” working, that we needed to implement some SDK into their app and deploy an update to their app. Does anyone have any information on what needs to be implemented in their app in order for them to track number of downloads from twitter cards?

The salesperson linked us to: https://fabric.io/ but that doesn’t seem like what we’ll need.


#2

Hi,

Fabric is definitely a valid option for install conversion tracking, the part of Fabric that does analytics around app installs is called Answers. Please reference the following blog post: https://blog.twitter.com/2014/answers-now-available-for-free-to-measure-app-installs-on-twitter

Thanks,

John