Apparently the card is not immediately visible, instead the tweet needs to be expanded in order to see the card. Here is the example: https://twitter.com/NordicMarketing/status/588660896425242624 I just tweeted the website url and hoped for the card to show up without expanding the tweet. Is that anyhow possible?
Thanks for your help!
Cards are not expanded in the timeline unless a Tweet is promoted, I’m afraid - the alternative is to click through to the Tweet detail page.