How to get Conversion descriptions

[camillagm]

Hi,

If we use the Twitter’s page to get a report, we get conversions like “[VESTIBULAR] Botão Inscreva-se - Inscrições” and “[VESTIBULAR] Boleto – Inscrições”. At the API I can get the metrics for the “Conversion SignUps”, but how could I get the description “[VESTIBULAR] Botão Inscreva-se”?

I’m sorry if it’s a duplicate. I’ve found this ticket but it’s still not clear to me.

How to retrieve custom conversion tracking tags using the API?

We don’t currently support custom-defined conversion tags at all, so the conversion tags you pull for a given campaign will always be part of a predefined list (please see the metrics under the conversions category). There is a CUSTOM event tag type, and the corresponding metric for that is conversion_custom. Related Documentation: https://dev.twitter.com/ads/reference/post/accounts/%3Aaccount_id/web_event_tags https://dev.twitter.com/ads/campaigns/metrics-and-segmentation

PS: “Inscrições” in portuguese is “SignUps”, so I don’t know if I should get the metrics for Conversion SignUps or Conversion Custom.

[JBabichJapan]

Hi,

The way to get metrics split up by those conversion types is to use the “CONVERSION_TAGS” segmentation option on web conversion metric group:
segmentation_type=CONVERSION_TAGS

This is kind of buried at the bottom of https://dev.twitter.com/ads/analytics/metrics-and-segmentation

Thanks for feedback about this being difficult to figure out - we will be improving documentation more over the upcoming months.

[camillagm]

Unfortunatelly, I’m using this library: https://github.com/sprinklr-inc/twitter4j-ads and it doesn’t support this segmentation. Thanks, though.