How to calculate impressions for tweet

analytics

#1

How to calculate impressions for tweet


#2

The impressions number you can see on analytics.twitter.com is the count of times that a Tweet has been displayed on a screen within one of Twitter’s mobile apps, web site, or via widgets like Twitter for Websites or Twitter Kit in third party apps. There’s no straightforward way for you to calculate that number yourself since you do not have access to that data, and you can only attempt to extrapolate it via (for example) the number of followers that a user has, the number of times a Tweet may have been retweeted, and so on.

If you need access to Tweet impressions data via an API, this is available in the commercial enterprise Engagement API (for accounts that you own).