How do you associate media creative to campaigns for TAP ads

[JD_Spencer7]

On https://dev.twitter.com/ads/campaigns/twitter-audience-platform-for-map-campaigns the last line of product_type=media says “Associate media creative to your campaign.”

The media creative is created from a line item, which is in turn created from a campaign. Is there some extra step that we need to tie these back together, or is it all set once creative and targeting have been set?

[juanshishido]

Hi, @JD_Spencer7. Sorry this fell through the cracks. Have you been able to associate the media creative?

[JBabichJapan]

Just to chime in on this thread - the instructions are a little vague but the step missing is to call account_media endpoint to upload for creative format like “BANNER” or “INTERSTITIAL”, or for video a pre-roll video. Then you call https://dev.twitter.com/ads/reference/post/accounts/%3Aaccount_id/media_creatives to associate it to line item.

[JD_Spencer7]

Ok. So it’s just the creation of the media creatives object? Why is it worded so strangely then? “Associate media creative to your campaign.” That makes it sound like I create the media creative and then do something else to associate it with the campaign itself, which didn’t make a lot of sense, but prompted my original question.

Anyway, I guess I followed the steps correctly. I’ve got a different topic out there somewhere about he weird behavior I see when I do follow all of this.

[JBabichJapan]

Yes, the account_media basically shows you which media is available for things like BANNER, PREROLL…we are working hard right now to tie down loose ends related to MAP TAP behavior in API.