Twitter provides a suite of products that enable advertisers to promote mobile apps known as Mobile App Promotion (MAP). This is a suite of targeting, creative and measurement tools to enable Twitter advertisers to effectively promote their mobile apps. This should allow for Ads API developers to create app cards at scale, optimize effectively with real-time stats, and accurately measure performance for advertisers.
Twitter provides some cards that are ideal for representing mobile applications, for example:
- App Cards, which allow for a name, description and icon, as well as the ability to highlight the app’s rating and price
- Large Image App Cards, which allow a custom image, name, description and icon, as well as rating or price