How do I get this kind of data?

[FranckUXJapan]

Hi,

I’m looking for trustworthy data that can clearly show the difference of click rates on Tweets depending on Tweets layouts (no image, small image, big image).

By any chance, would someone know where I could find this data?

Since I don’t own a Twitter account popular enough to gather useful data, someone else advised me to use the Full Archive Search API.

I had a look at the documentation ( Building search queries | Docs | Twitter Developer Platform ) but unfortunately, the API doesn’t seem to be able to filter between medias by image size (use or not of “summary_large_image” in meta name=“twitter:card” ).
This kind of information is very important for me.
The “has:images” operator is then quite useless.

Also the source of the image is vital as I must differentiate between an image posted in the Tweet and an image grabbed from the shared website’s Open Graph (meta name=“twitter:image:src”).

That’s why already existing data taken differently would help me better.

Any help would be highly appreciated.

Thanks!

[andypiper]

You’re correct, there are no APIs that provide information about image size and engagement metrics like this. We are working on a Labs endpoint for Tweet metrics data, but this would also not account for anything related to image size from Twitter cards. I’m not aware of a method for collecting the kind of data you are looking for.

[FranckUXJapan]

Thanks Andypiper.

Since you belong to the Twitter staff, would you know if there is someone from Twitter I could contact and who could potentially share data insights that is used either internally or as promotional materials?

I mean, I suppose that the current features (ie: small images VS big images layout) have been tested on users before being implemented on full scale and that related data must exist somewhere.

When Twitter sells Ads campaigns, they ought to already know the real click rate difference between no picture, small picture and big picture layouts. I assume that they have to know the click rate difference in order to help create proper campaigns.

Let me know what you think.

[andypiper]

All I can tell you is that there’s no API that would provide you this specific information, you would have to pull metrics for Tweets from the Ads API and check the associated image sizes. You specifically mentioned summary_large_image cards, unfortunately the card data for web cards is not a part of the API at all, so this would be impossible for you to process.