Funding Instrument Missing Stats in v1 from v0

v1
analytics

#1

We use the funding instruments to determine if we need to refresh our data at the campaign level. However in v1, there is no longer clicks or url_clicks and lots of other metrics.

twurl -t -H ads-api.twitter.com “/1/stats/accounts/XXXXXXX?entity=FUNDING_INSTRUMENT&entity_ids=YYYY&start_time=2016-06-15&end_time=2016-06-16&granularity=TOTAL&metric_groups=ENGAGEMENT,BILLING&placement=ALL_ON_TWITTER”

{“data_type”:“stats”,“time_series_length”:1,“data”:[{“id”:“YYYY”,“id_data”:[{“segment”:null,“metrics”:{“impressions”:[78703],“billed_charge_local_micro”:[151660000],“follows”:[2],“retweets”:[4],“likes”:[19],“engagements”:[508],“replies”:null,“billed_engagements”:[159]}}]}],“request”:{“params”:{“start_time”:“2016-06-15T04:00:00Z”,“segmentation_type”:null,“entity_ids”:[“jvw5z”],“end_time”:“2016-06-16T04:00:00Z”,“country”:null,“placement”:“ALL_ON_TWITTER”,“granularity”:“TOTAL”,“entity”:“FUNDING_INSTRUMENT”,“platform”:null,“metric_groups”:[“ENGAGEMENT”,“BILLING”]}}}

twurl -t -H ads-api.twitter.com “/0/stats/accounts/XXXXXXXX/funding_instruments?funding_instrument_ids=YYYY&start_time=2016-06-15&end_time=2016-06-16&granularity=TOTAL”

{“data_type”:“stats”,“data”:[{“start_time”:“2016-06-15T04:00:00Z”,“promoted_tweet_timeline_card_engagements”:[0],“promoted_account_follow_rate”:[0.0],“conversion_purchases”:[0],“promoted_tweet_search_url_clicks”:[0],“promoted_tweet_search_clicks”:[0],“promoted_tweet_search_engagement_rate”:[0.0],“promoted_tweet_search_favorites”:[0],“billed_charge_local_micro”:[279900000],“promoted_tweet_search_retweets”:[0],“promoted_tweet_timeline_favorites”:[18],“promoted_tweet_app_open_attempts”:[0],“promoted_tweet_search_card_engagements”:[0],“promoted_account_impressions”:[0],“end_time”:“2016-06-16T04:00:00Z”,“promoted_tweet_search_replies”:[0],“promoted_tweet_search_follows”:[0],“promoted_account_profile_visits”:[0],“promoted_tweet_timeline_clicks”:[445],“id”:“jvw5z”,“promoted_tweet_timeline_impressions”:[74701],“promoted_account_follows”:[0],“promoted_tweet_timeline_url_clicks”:[172],“conversion_site_visits”:[0],“promoted_tweet_timeline_engagement_rate”:[0.006184656162568105],“billed_follows”:[0],“granularity”:“TOTAL”,“promoted_tweet_timeline_retweets”:[4],“mobile_conversion_purchases_breakdown”:{“total”:[0],“post_view”:[0],“post_engagement”:[0],“assisted”:[0]},“promoted_tweet_timeline_replies”:[0],“promoted_tweet_app_install_attempts”:[0],“conversion_sale_amount”:[0],“mobile_conversion_purchases”:[0],“billed_engagements”:[981],“conversion_order_quantity”:[0],“promoted_tweet_timeline_follows”:[2],“promoted_tweet_search_engagements”:[0],“promoted_tweet_timeline_engagements”:[462],“promoted_tweet_search_impressions”:[2]}],“request”:{“params”:{“start_time”:“2016-06-15T04:00:00Z”,“end_time”:“2016-06-16T04:00:00Z”,“account_id”:“XXXXXX”,“funding_instrument_ids”:[“YYYY”],“granularity”:“TOTAL”}}}

If I ask for the stats of the 4 campaigns in this account in v1 I get the same amount for the url_clicks and clicks that the v0 call is reporting. However this metric is not returned anymore in v1.

Is this intended behavior?


#2

url_clicks in v1 comes from metrics such as promoted_tweet_timeline_url_clicks, please check https://dev.twitter.com/ads/analytics/v0-to-v1-metrics and know that the best comparison for v1 metrics is generally going to be ads.twitter.com UI or CSV files exported from ads.twitter.com, because there are some changes:

https://dev.twitter.com/ads/analytics/migration-guide-v0-v1

Do note that version 1 provides additional metrics not previously available in version 0, and a select number of metrics previously available in version 0 will no longer be available in version 1.