Follower Ad Object for API & UI

[VaynerAnalytics]

This is more of a request than a bug per se. We’ve noticed that some follower campaign line items seem to have promoted tweets associated with them as well as follower spend. This poses a complication for us, as we’d like to be able to track spend that is specifically due to followers but not associated with specific promoted tweets.

We were hoping for one of 2 solutions:

1. Create a separate line item that does not mix promoted tweet spend and follower spend
2. Create an ad object under the current follower line item that encompasses the spend only tied to the followers.

Please let me know if this is feasible!

[imit8me]

Hey @VaynerAnalytics

Could you provide more details such as the Ads account_id and any relevant line_item_ids as well?

While FOLLOWERS campaigns do allow you to attach Tweets to them, these shouldn’t be available by default.

Thanks!

[VaynerAnalytics]

Hey & Thank you for your exceptionally prompt response,

The account Id is 18ce53vq2jz, the line item ID in question is 9nltv and the promoted tweet ids under that line item are 1gfwgj and 1gh94c. This doesn’t happen particularly often but it is also not the first time we’ve seen this. I’d guess it’d be around a dozen of times over the last year or so.

Let me know if there’s any additional information I can provide & thanks again!

[imit8me]

Hey @VaynerAnalytics

We took a look at the Promoted Tweets in question and it looks like both these Tweets were added to the campaign via the ads.twitter.com UI.

For 1gfwgj: This was added to the line item on 2017-08-13T08:59:47Z
For 1gh94c: This was added to the line item on 2017-11-13T14:33:06Z

Let me know if there’s any other clarifications needed.

Thanks!

[VaynerAnalytics]

Hi,

Thanks for your response. The issue is not actually figuring out how the promoted tweets were added, as we don’t have control over how our users create ads. In the case of that line item, if you sum the spend and other metrics of those tweets, it’s far less than the line item spent. What we are requesting is a way, through the API, to ask specifically for spend on line items that isn’t attached to promoted tweets (or for it to be impossible to create a promoted tweet within follower campaigns, or at the very least require them to be separate line items on Twitter’s end). I imagine that this might take some time, but if you could pass this request onto the API team, that would be highly appreciated.

Thanks!

[imit8me]

Gotcha, okay. I can pass on those details to our product team as a potential feature request.

Additionally, the reason the Promoted Tweet spend does not add up to the total line item spend is due to the fact that the rest of the spend on the line item is for the Promoted Account.

It should be possible to get just the Promoted Account spend by subtracting the total line item spend from the spend on the Promoted Tweet spend.

Thanks!