I am in charge of marketing for a new app and I have a few questions regarding how fill rate, eCPM, and user count work/depend on each other.
Please, if I have a low user count (100 users), is it sensible to set an eCPM of $0.50 - $0.1?
Will this affect fill rate and if so, does that mean that eCPM choice is dependant on the amount of users an app has?
On the other hand, are all of these independent of each other and do they only depend on factors like country of app hosting and ad network choice?
Thank you in advance.