We have used a Twitter account for years very successfully to reach our customers for legitimate business purposes. A large number of customers follow our account’s tweets by registering with Fast Follow on their mobile phones. A couple of days ago, we began receiving numerous complaints from new and returning customers who are now receiving inappropriate spam content from Twitter with their Fast Follow confirmation text message.
Spamming our customers in the confirmation text is a little bothersome to us. However, spamming customers with inappropriate content is completely unacceptable to us and to our customers; this poor behavior damages both our and Twitter’s image to customers around the world. It also makes the Fast Follow option very unattractive to potential users.
I imagine that other businesses that have also integrated Twitter into their customer experience will have concerns very similar to ours.
What steps can be taken by us and Twitter to immediately halt the spamming of our Fast Follow customers?